The first thing I did was check the battery voltage of the old cell and the new one. Both were something like 1.54v which is about right. There is no contrast control on these so nothing to adjust. It might have been the cold weather that set it off, possibly causing a change to the LCD liquid. However I have managed to bodge it up by using the read head off of a 6" caliper. This will only read up to 199.99mm but that's OK as I can just carry the 100 if I need that much, and the rollover is precise. The donor caliper head was from an ebay cheapy but it seems to work just fine.
From some of the comments it may be some sort of built in failure mode, although I still have my first digital caliper which is still going strong and is as accurate as the best of them - at least 6 years old now.
I think life throws the little challenges at you to slow you down

Many thanks
picclock