J,
I had never heard of it before, plus anything that ends in 'ite' I have a great suspicion of, as it usually means it is a one company patent product.
I did a web search, and very little about sales in the US came up, there were a few in the UK, and this looks very much like the Australian parent company.
http://www.vesco.com.au/If you can go by the manufacturers properties for the stuff, it seems a rather remarkable product.
If you find out any more, let us know.
John