You will find, that certain features on a bit of tooling will usually tell you what it is designed for doing and how it should be used.
When you see a spiral on a reamer, it is usually associated with cutting thinner materials (more of the flute in contact to give support and prevent 'snatching'), not carved in stone, but sort of normal. Usually used on hand reamers but sometimes on machine reamers as well, depending on circumstances.
So why would they make such a long 'reamer' with such a harsh spiral to go into a deep hole? The cutting and friction forces alone, going down such a deep hole, would almost guarantee the shank would be broken off. Plus the drive end looks to have been turned down so that it could be held in a normal drill chuck.
Another good example are the reamers on the same picture, straight flutes, so designed for going into relatively deep holes, and because of the square machined ends, should not be used in a machine to turn, but by hand only, using a standard tap wrench.
So I would stick with my original assumption, a tapered bodgers drill, for materials say up to about 1/2" thick.
But if anyone knows better, I would be more than willing to listen.
Bogs