Very good guys very good

No, this Florence
&NR=1
Being heavily promoted by the BBC in the UK over the last few mths, seems to be on the radio every five min playing this exact version of the song ....
I just can't fathom why

I've listened and listen and I still just don't get it ... yeah sure there is a voice trying to get out and it almost makes it. But someone needs to let go of the other end of the lead and let the voice free.
Or perhaps not ...

I was just wondering if it was just me cos she sure is popular .... or is it just media hype?