I might be missing the obvious here....but how do you tell the time...... 
Darren, you are obviously an engineer

To tell the time from that watch, look at your cellphone (or own "proper" watch); that should have the correct time. Then look at the fancy (f)Art watch, mentally counting crocodile 1, crocodile 2, crocodile 3 etc....
If you can count crocodiles, it will give you the time down to the _second_

Just couldn't resist

, Arnold
And while I was posting this cr@p, Bogs came up with a perfectly good answer (after decoding of course!) - I'm not going to waste the effort spent on my own verbal diarrhea, so here goes anyway