They also need to be done in the right sort of paint otherwise in no time they are back looking worse than they started. Tool dealers used to have nasty habit of repainting Myfords before they resell them: What should have been a Grey machine was painted Green so they could ask more money for it.
When I look to buy a machine I prefer one that is in its original paint. You can see how its been used or abused.
Having said that I brought a Signal Red

painted Sixis 101 and I know of a Schaublin SV12 that was a very nasty shade of Jaffa Orange

when it was picked up. The Sixis had the offending paint scraped off leaving the original (much harder) metallic green and the Schaublin was blasted and re-enamelling its original colour.
Jo
P.S. I was told the two Swiss machines were repainted in "security paint" to make them easily recognised if stolen. If you take the case of the 101 it originally cost more new then your average 3 bed house at the time, it is easily dismantled and fits in the back of a family car, so security was an issue.